Luxury sneaker and streetwear brand Sneakerboy operated a unique experiential concept, with storefronts functioning as gallery showrooms where customers looked at, touched, and tried on sneakers on display but made the purchase on an app. Taking inspiration from the original March-designed stores, the team at Russell and George was charged with reconciling the hole-in-the-wall underground back-alley ethos of previous Sneakerboy stores in a much larger space in a bustling upmarket shopping mall location.  

Brady Hallam from Russell and George approached STONEKAST in search of flooring solutions. STONEKAST worked with Brady and the installers to fast-track the production of Merlo Honed concrete tiles, helping create the sophisticated aesthetic the brand required in a short time frame. The satin finish of STONEKAST’s concrete pavers, along with Sneakerboy’s staple circular entryway, creates a tunnel-like environment, transporting customers to a futuristic, luxury setting for a unique shopping experience.